Tiffena Kou

Global Product Management | culture-aware AI engineering | NLP

About Me

Multi-lingual/disciplines PM, with over a decade’s experiences in leading V1 product launches & user programs in US/APAC. Combining passion in NLP, AI foundation models and travel industry to build hotel recommenders.

Experience

Microsoft China, Shanghai

Senior Product Manager, Azure 2015
  • Led agile product team to build interactive website features (chatbot, games, troubleshooters, pricing calc) for local market education and conversion. Deployed iterative experiments, site analytics, market and user research to guide roadmap and prioritization.
  • Collaborated with engineering, marketing, sales, support and business development to generate product insight, identify quality leads, build compaigns to increase conversion/retention and reduce hi-impact support calls.

Microsoft HQ, Redmond

User Experience Program Manager, SQL/Azure 2011 - 2014
  • Incubated and ran pilot community programs in APAC region for product launches and user experience study.
  • Built new team and delivered first content production system for Azure in international markets.
Senior Content Developer, Visual Studio/SQL Server 2002 - 2010
  • Designed, managed and developed multimodal content porfolios and information architecture.
  • Created customer advisory and early adoption programs to build relationship and solicit product feedback to improve product and content.

Projects

Find My Ryokan

the Spotify of Ryokans - 2024

Build recommender with multimodal models so travelers can make better informed choices for a more satisfying trip, with less research time.

Book Tracker

Increase knowledge retention and ROI - 2021

Recall better with structural notetaking & visualize reading ROI with metrics

Education

Oklahoma State University

Bsc. Computer Science

Languages

English - Bilingual

Chinese - Native

Japanese - Elementary

Skills

Product Management
product designproduct launcha/b testingconversion funnelagile pm (kanban and scrum)developer evangelismcross-functional v-team
AI engineering
multimodal foundation modelsmodel evaluation & tuningnlp (traditional ml and transformer)rag w/llm, agent & vectordbrecommendation system
Market Research
asian consumer and business trendstravel industryjapanese market

Interests

  • APAC markets
  • multilingual AI engineering
  • information retrieval
  • consumer psychology
  • social design